It has been confirmed that the Independent Adjudicator or the Advertising Standards Authority’s investigations has found a “serious flaw” in the executives investigation of our website UKPassportOffices.co.uk and the subsequent decision that the ASA council made to upheld the complaint against this third party website operated by UK Services & Support Ltd in stating that our website would likely mislead consumers into believing that our company would be confused with Her Majesty’s Passport Office or www.Gov.uk service and that consumers would believe that they were paying for the passport fee when paying our private company fees.
The Independent Adjudicator agreed that there was a serious error in not referencing the Consumer Experience into Copycat websites research that it commissioned in the early part of 2014 which investigated how consumers interacted with third party websites, also known as “copycat” websites by the Advertising Standards Authority and ordered that the case be re-opened with the council making an informed decision based on the findings of 1000 random consumers.
Details of this research can be found here: http://www.asa.org.uk/News-resources/Media-Centre/2014/~/media/Files/ASA/Hot%20Topics/Consumer%20experiences%20of%20copycat%20websites.ashx
At the time of posting.
- UKPassportOffices.co.uk has not been found misleading or in breach of the ASAs CAP Code
- No decision has been made on whether the complaint against our website will be upheld or not
- The Adjudication at: http://www.asa.org.uk/Rulings/Adjudications/2014/9/UK-Services-and-Support-Ltd/SHP_ADJ_273276.aspx is no longer in force
- Our site has not been found to have broken any UK Advertising Code
If you have any questions about this case, website or UK Services And Support Ltd in general please contact us via phone or email.